Profile
Hi, this is Srra.
Having lived in Canada, Singapore, Pakistan, and the USA, I've embraced a world of diverse cultures, infusing my designs with a rich, multicultural perspective. My journey has led me to earn a Master’s in Digital Media Design from Harvard Extension School, specializing in UI/UX. With eight years of experience, I've mastered the art of transforming ideas into engaging, user-friendly experiences.
Design, for me, is more than just aesthetics—it's about telling stories that connect with people from all walks of life. I strive to make every design accessible and versatile, ensuring it resonates on a personal level. My passion lies in creating innovative solutions that not only captivate but also address real human needs. Let's create something amazing together!
Expertise
UI/UX, Web Design, Wireframing,
Branding, Design UI, Motion, Illustration, Product Design, Animation
Experience/Education
2023 - 2026
Graduate Degree
Harvard Extension School
MLA in Digital Media Design
2023 - 2023
Graphic Designer
Salescorp, Fremont, CA
Iteratively build and test the new dashboard design and map data visualization, working closely with the project lead and engineer to optimize information prioritization from complex data source. Created style guides and spearheaded the design of mobile and tablet devices for accessible cross-device experiences. Independently developed new on-brand visual identities, driving 1000+ social media impressions for brand event series over 4 months.
2023 - 2023
Adobe Instructor
iD Tech Camps, Fremont, CA
Led a team of instructors in developing and implementing innovative curriculum strategies for Adobe Creative Suite courses, enhancing both student engagement and learning outcomes. Delivered expert-level instruction in Photoshop, Illustrator, Maya and 3D Printing, resulting in a 25% improvement in student performance and skill acquisition. Managed course schedules and resources to ensure efficient operation and optimal student satisfaction. Mentored new instructors, providing guidance and support that contributed to their professional growth and development.
2018 - 2022
Undergraduate Degree
Southern New Hampshire University
BA in Graphic Arts & Media Design
Concentration in UI/UX
Summa Cum Laude, GPA 4.0, Dean's List
2021 - 2023
Multimedia Design Instructor
iD Tech Camps, Fremont, CA
Developed and delivered comprehensive curriculum for Adobe Creative Suite, tailoring lessons to accommodate beginner to advanced students. Facilitated hands-on workshops to enhance students’ proficiency in Photoshop, Illustrator, and InDesign, resulting in a 30% increase in student project quality. Implemented innovative teaching strategies that fostered creativity and critical thinking, receiving consistently high ratings in student feedback. Provided personalized mentorship to over 100 aspiring designers, guiding them toward successful careers in the creative industry.
2020 - 2021
Web Designer
FalafelFlame, Sunnyvale, CA
Redesigned and launched the new website for FalafelFlare, collaborated with strategists and PM to enhance content relevancy and visual language in line with business goals that achieved high client satisfaction. Facilitated weekly meetings with 2 engineers to address technical constraints in real-time collaborative coding, made design iterations based on feedback through an agile process. Created a design specification for engineer hand-off and established design standards that will guide all future iterations of the platform as it evolves.
Tools
Research/Prototype
Design
Figma, Sketch, InVision, Adobe Creative Suite (Xd, Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, Substance Painter), UserTesting, Voiceflow, Cinema 4D, Autodesk Maya, Blender, IOS, Android
User Interview, Competitive Analysis, User Discovery, Storyboarding, Contextual Inquiry, User Journey Mapping, Flowcharting, Information Architecture, HTML, CSS, Javascript, React, Framer, Webflow, Wix
Rapid Prototyping, Wireframing, Visual Design, Design System, Interaction Design, Data Visualization, Usability Testing, Branding, Typography, Motion Design, Conversational AI, Accessibility